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3 Reasons Why Your Company Should Pay Employees to Use Social Media | LinkedIn

3 Reasons Why Your Company Should Pay Employees to Use Social Media | LinkedIn. Ryan Holmes In my time at HootSuite, I’ve seen a sea change in the way that businesses approach employees’ social media use. Not long ago, few things were more taboo than chatting or tweeting on the job.

via: huguesrey.wordpress.com

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HootSuite Partners with Webtrends to Track Social Media ROI

Vancouver’s HootSuite announced today it’s integrating the web analytics service Webtrends into its social media dashboard for business customers. The move tackles head on that Holy Grail of corporate social media - ROI.

via: blogs.vancouversun.com

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Behind Microsoft’s Yammer acquisition

The spending spree on social business upstarts lays bare five major trends transforming enterprise software. By Ryan Holmes, contributor FORTUNE — Microsoft is snatching up business social networking tool Yammer - a.k.a Facebook for the workplace - for $1.2 billion.

via: tech.fortune.cnn.com

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