“Be authentic and organic. It can’t be forced or it won’t work. And most importantly, have fun.”
Richard Branson, founder of the Virgin Group
Mashable asked C-suite execs from companies like Virgin, Ford and IBM for their best social media advice, which is listed below, straight from their mouths. Which tip is your favorite? Let us know — and leave your own tips — in the comments below.
- Facebook Timeline: 9 Best Practices for Brands (mashable.com)
- IBM Study: If you don’t have a ‘social CEO’(?), you’re going to be less competitive (nextlevelofnews.com)
- CEOs Don’t Do Social Media, But Believe it Could Help (pamil-visions.net)

