SEO professionals, rise up. You have, so thank you Moz of the world, and the relative adaptability fellow SEO and Inbound Marketers who keep delivering more rewarding content to research, optimize, and share with the search engine and creatively enticed inbound marketing public.
I hear allot of “SEO being dead“, or a retreat of slime dripping robotic keyword monsters in near expungement. No, SEO will always touch the marketing brotherhood, so long as people keep searching.
The SEO innovators have always juggled the demand for quality content with Google standards for ranking content amazingly well. Yes, we’ve seen people try to cook the books, and still do, and more hacks will come. They will be overmatched by content thanks to the long road of blood SEO professionals have shed to get to this stage.
Where, and what stage? A rapid fire of creative and brilliant content optimized for user experience, and not dead-without-rank, but discussionary and thriving. Yes, we need our top search engine rankings [please and thank you], but I’m happy with Matt Cutts and Google beginning to unfold a system that tries to understand the value of great content. More enjoyable, more monetizable, and more optimizable.